Perceptions keep hurting the business. A wonderful piece on maintaining a positive image and fighting stereotypes, one customer at a time, is here:

http://amialumni.blogspot.com/2007/12/professionals-enhance-industrys-image.html

 In addition to all his examples from the media and corporate ad campaigns falling back on ‘greasemonkey’ stereotypes, I’ve noticed another campaign from Chicago-area new car dealers trying to increase repair/maintenance business. The commercial features a mother berating her son when he asks why she takes her car to the dealer when he also has a repair shop. She replies that a weekend correspondance course on quick oil changes doesn’t make him a mechanic. Nowhere in the commercial does it say he’s a quicklube owner vs. an independent repair shop owner, leaving that part of his qualification ambiguous.

 My feet are killing me (not that you care) — and I can’t believe how much new stuff is here, whether in power tools, specialty tools, fluid exchange equipment and more. Watch pten.com for updates in the news section, and always watch for more in the coming print issues of PTEN, including the Dec. issue for my picks of show standouts.

- Brendan

“Before the union hall was built, 65 Lodge Street was the address of an auto service garage. Stories vary, but a recurring story tells of an auto mechanic — possibly named Hanson — whose legs were crushed by a car on a faulty hydraulic press. …

“It was near the sink in the windowless sculpture studio where several of my students have reported seeing a fleeting but distinctly human shape of a man with no legs.”

Read the rest here, if you dare!

Happy Halloween –

- Brendan

An account of a recent repair shop fire in DeLand, Fla., points to a few areas every shop should be concerned with — safety procedures and insurance.

The shop owner said the fire was started when gasoline dripped onto an electric lightbulb during gas tank repair/installation. It serves as a reminder on the importance of reviewing safety procedures, and keeping the shop clutter-free.

Two bays and five vehicles were damaged in the fire. Thank goodness no one was hurt.

Additionally, the owner said there was no business insurance. I guess that makes it an extra good thing the fire didn’t spread to nearby homes and businesses and the only loss is shop equipment and a few customer vehicles.

For the full story, click here.

Shop owners: How is your shop doing — do you have enough techs? Are they coming from high school or other vo-tech programs with enough training to get to work?

Techs: Is there anything you would change about your training/education? Do you feel you came into the working world with all the skills you’ll need, or is continuing education (ASE and more) on your mind?

From the article:

“Besides training in repairing cars and other aspects of the industry, Automotive offers a regular high school education. “But it’s far from a regular high school. The first thing students see after passing through metal detectors at the main entrance is not some bright, chipper mural about school pride or trophy case trumpeting academic or athletic achievements. Rather, it is a display model of a Toyota Previa LE supercharged engine.  “As for the trophy cases, they are down the hall and contain awards from automotive contests stretching back decades, to 1937, when the school’s present building opened. There is a three-foot-high award, for instance, for fifth place in a 1971 Plymouth troubleshooting contest. At a time when many schools across the country are trimming their auto repair programs, Automotive is trying to build its car curriculum back up after it suffered severe cuts in the 1990s.” The principal says in the article that “Auto repair is no longer a grease-monkey industry. Take a look under any car today — it’s a computer — and the industry is looking for people who can fix them and work with the public and know the business of fixing and selling cars.” Read the whole article here: http://www.nytimes.com/2007/10/24/automobiles/autospecial/24school.html?_r=1&ref=education&oref=slogin

If you are an alumni of Automotive, I’d love to hear about your experiences and outlook, good or bad, on the school. Just click at right to leave a comment.

- Brendan

It seems that for every good story about a repair shop, like this one (green shop celebrates anniversary), there are five bad stories about the repair business, like this one (insurance fraud at group of body shops).

How much of your time do you feel you spend maintaining or repairing your image and/or your industry’s image, on the job and off. Any specifics come to mind?

 - Brendan

- Brendan