PTEN Blog

Posted by: PTEN editor

I wrote a few months ago about some perceptions that make it tough to keep your head when dealing with some customers here: http://www.pten.com/interactive/2007/10/12/fixing-cars-is-a-tough-business/ 

Perceptions keep hurting the business. A wonderful piece on maintaining a positive image and fighting stereotypes, one customer at a time, is here:

http://amialumni.blogspot.com/2007/12/professionals-enhance-industrys-image.html

 In addition to all his examples from the media and corporate ad campaigns falling back on ‘greasemonkey’ stereotypes, I’ve noticed another campaign from Chicago-area new car dealers trying to increase repair/maintenance business. The commercial features a mother berating her son when he asks why she takes her car to the dealer when he also has a repair shop. She replies that a weekend correspondance course on quick oil changes doesn’t make him a mechanic. Nowhere in the commercial does it say he’s a quicklube owner vs. an independent repair shop owner, leaving that part of his qualification ambiguous.

This entry was posted on Thursday, December 20th, 2007 at 3:58 pm and is filed under General Discussion, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.