Auto repair and philanthropy
Friday, November 9th, 2007What have you got going on in your shop to help benefit local charities or generate other good will? Aside from generating a warm, fuzzy feeling in your shop about helping others, it can help draw in more customers as positive word of mouth spreads. And, occasionally, the local newspaper will want to do a feature on what you’re doing that will be good PR.
Two recent examples I read about online included one shop owner who is teaching at the local vo-tech to teach incoming techs about “doing good in the community” when they enter the repair business full-time. Click here for more.
The other story followed a shop that is exchanging an oil change service for donations to the USMC “Toys for Tots” program. Read about it here.